Product Lifecycle Management in the pharma industry
An Oracle White Paper
Optimising clinical development & manufacturing processes in the pharmaceutical industry
The fast-changing medical and healthcare market conditions, the decline in R&D productivity and the tough competition from generics, have all contributed to lower growth and profit margins in the pharmaceutical industry.
To increase their margins, pharmaceutical industry professionals are now adopting a more holistic strategy, by improving the processes of bringing new products to market that can accelerate product development while lowering operational costs.
This Oracle White Paper identifies some key business metrics that benchmark a pharmaceutical company’s performance and the main strategic business plan required to improve R&D performance through a Product Lifecycle Management (PLM) business transformation approach.
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